State Farm vs. Tide: The New Age of Product Placement

In this episode, Tom and Veronica dive into the rise of brand integrations as they’ve evolved from subtle cameos to becoming a part of your favorite shows and movies. From stealthy meta-marketing stunts to full-on content creation, we’re exploring how brands are reshaping entertainment—and what it means for marketers everywhere.

Reference Links

• https://collider.com/movies-product-placements/
• https://evolvedash.com/blog/product-placement-in-movies/
• https://faroutmagazine.co.uk/how-e-t-birthed-product-placement/
• https://www.norwichbulletin.com/story/opinion/columns/2013/03/31/historically-speaking-embedded-marketing-techniques/64993964007/