A not-so-serious marketing show, for serious marketers.
In this episode, Tom and Veronica dive into the rise of brand integrations as they’ve evolved from subtle cameos to becoming a part of your favorite shows and movies. From stealthy meta-marketing stunts to full-on content creation, we’re exploring how brands are reshaping entertainment—and what it means for marketers everywhere. Reference Links
In this episode, we’re looking at the recent brand collab boom that’s been taking the ad world by storm. Whether they’re a coincidental partnership, like what Pringles and Little Caesars embraced following the Super Bowl, or more strategically planned like Oatly and Nespresso’s recent project, tune in to learn how these alliances are creating valuable […]
We’re kicking off season 4 with a bonus post-Super Bowl breakdown! Everyone loves to talk about Super Bowl ads the day after the big game—but which ones actually scored big beyond the hype? Which brands used their $8M ad slot to leave a lasting mark, and which ones dropped the ball before the confetti even […]
Join us for a Brand2Brand Happy Hour with special guest Barb Reilly! As President of The Ad Club in Boston and a seasoned Fractional CMO, Barb has guided brands like JetBlue and PopCorners/PepsiCo to find their strategic sweet spot. In this episode, she reveals why the Fractional CMO is changing the game for brands, offering […]
