A not-so-serious marketing show, for serious marketers.
In this episode, it’s heat vs. heart as we look at American Eagle and Dove’s dramatically different approaches to marketing confidence. While AE leaned into—and is now doubling down on—risk with its viral “Great Jeans” campaign, Dove’s Real Beauty platform reinforces a decades-long commitment to honesty and self-acceptance. What does that mean for brand strategy […]
In this episode, join Tom and Veronica as they unpack the power of confident brand voice and how bold decision-making creates lasting cultural impact. By examining two global powerhouses—Nike and Apple—at the height of their cultural influence and today, they reveal how hesitation vs. conviction has shaped each brand’s relevance. From iconic campaigns to moments […]
Marketing is all about telling a good story, but when it’s done right, storytelling doesn’t just sound good—it drives real business impact, turning customer stories into changed behavior and measurable results. In this episode, Tom sits down with Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, to break down how peer-driven narratives outperform polished […]
The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. In this episode, Tom and Veronica unpack the pros and cons of internal vs. external creative through the lens of PepsiCo vs Keurig Dr. Pepper, from scalability and burnout […]
