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<p>In this episode of Brand2Brand, we’re unpacking the on-the-shelf showdown between legacy branding and bold, modern design. From Heinz’s iconic legacy to Graza’s fresh visual identity, we explore how each brand bottles its personality, commands attention in the grocery aisle, and what it means for marketers looking to stand out.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li>https://news.sky.com/story/heinz-bottles-it-salad-cream-name-is-staying-11509925</li>

<li><a href="https://www.german-design-award.com/en/the-winners/gallery/detail/47456-stella-artois-premiumbierverpackung.html">https://www.german-design-award.com/en/the-winners/gallery/detail/47456-stella-artois-premiumbierverpackung.html</a></li>

<li><a href="https://open.spotify.com/episode/2tReRhPwRAo96ml0dWZ8yf?si=1397af5297ff48de">https://open.spotify.com/episode/2tReRhPwRAo96ml0dWZ8yf?si=1397af5297ff48de</a></li>

<li><a href="https://open.spotify.com/episode/3nDzduR21CSurrwdHHiMRO?si=30ec5f3061db4e7d">https://open.spotify.com/episode/3nDzduR21CSurrwdHHiMRO?si=30ec5f3061db4e7d</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul class="wp-block-list"><li>https://news.sky.com/story/heinz-bottles-it-salad-cream-name-is-staying-11509925</li><li><a href="https://www.german-design-award.com/en/the-winners/gallery/detail/47456-stella-artois-premiumbierverpackung.html">https://www.german-design-award.com/en/the-winners/gallery/detail/47456-stella-artois-premiumbierverpackung.html</a></li><li><a href="https://open.spotify.com/episode/2tReRhPwRAo96ml0dWZ8yf?si=1397af5297ff48de">https://open.spotify.com/episode/2tReRhPwRAo96ml0dWZ8yf?si=1397af5297ff48de</a></li><li><a href="https://open.spotify.com/episode/3nDzduR21CSurrwdHHiMRO?si=30ec5f3061db4e7d">https://open.spotify.com/episode/3nDzduR21CSurrwdHHiMRO?si=30ec5f3061db4e7d</a></li></ul>

Heinz vs. Graza: Bottling the Brand