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<p>This episode unpacks how these iconic outdoor brands, L.L. Bean and Stanley, have reinvented themselves for new generations, blending tradition with trendy campaigns and digital-era fame. Perfect for marketers and brand enthusiasts, it's full of insights on evolving classic brands in today's fast-paced market.&nbsp;</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li><a href="https://nypost.com/2023/11/25/business/black-friday-spending-hits-online-record-shoppers-avoid-crowds/" rel="noreferrer noopener" target="_blank">https://nypost.com/2023/11/25/business/black-friday-spending-hits-online-record-shoppers-avoid-crowds/</a></li>

<li><a href="https://www.zippia.com/l-l-bean-careers-50176/history/" rel="noreferrer noopener" target="_blank">https://www.zippia.com/l-l-bean-careers-50176/history/</a></li>

<li><a href="https://www.forbes.com/sites/willburns/2018/12/13/ll-bean-proves-the-power-of-a-brand-idea-with-be-an-outsider/?sh=52fb6a606f70" rel="noreferrer noopener" target="_blank">https://www.forbes.com/sites/willburns/2018/12/13/ll-bean-proves-the-power-of-a-brand-idea-with-be-an-outsider/?sh=52fb6a606f70</a></li>

<li><a href="https://www.nytimes.com/2022/05/17/style/stanley-tumbler.html" rel="noreferrer noopener" target="_blank">https://www.nytimes.com/2022/05/17/style/stanley-tumbler.html</a></li>

<li><a href="https://www.mastgeneralstore.com/blog/stanley-loved-by-generations" rel="noreferrer noopener" target="_blank">https://www.mastgeneralstore.com/blog/stanley-loved-by-generations</a></li>

<li><a href="https://www.vogue.com/article/boat-tote-in-street-style" rel="noreferrer noopener" target="_blank">https://www.vogue.com/article/boat-tote-in-street-style</a></li>

<li><a href="https://www.newscentermaine.com/article/money/llbean-celebrates-110-years-in-business-with-2nd-highest-revenue-performance-in-company-freeport-maines-history-for-2022/97-be041e56-07e7-4399-a971-a7bbac98853c" rel="noreferrer noopener" target="_blank">https://www.newscentermaine.com/article/money/llbean-celebrates-110-years-in-business-with-2nd-highest-revenue-performance-in-company-freeport-maines-history-for-2022/97-be041e56-07e7-4399-a971-a7bbac98853c</a></li>

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Classic

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://nypost.com/2023/11/25/business/black-friday-spending-hits-online-record-shoppers-avoid-crowds/" rel="noreferrer noopener" target="_blank">https://nypost.com/2023/11/25/business/black-friday-spending-hits-online-record-shoppers-avoid-crowds/</a></li><li><a href="https://www.zippia.com/l-l-bean-careers-50176/history/" rel="noreferrer noopener" target="_blank">https://www.zippia.com/l-l-bean-careers-50176/history/</a></li><li><a href="https://www.forbes.com/sites/willburns/2018/12/13/ll-bean-proves-the-power-of-a-brand-idea-with-be-an-outsider/?sh=52fb6a606f70" rel="noreferrer noopener" target="_blank">https://www.forbes.com/sites/willburns/2018/12/13/ll-bean-proves-the-power-of-a-brand-idea-with-be-an-outsider/?sh=52fb6a606f70</a></li><li><a href="https://www.nytimes.com/2022/05/17/style/stanley-tumbler.html" rel="noreferrer noopener" target="_blank">https://www.nytimes.com/2022/05/17/style/stanley-tumbler.html</a></li><li><a href="https://www.mastgeneralstore.com/blog/stanley-loved-by-generations" rel="noreferrer noopener" target="_blank">https://www.mastgeneralstore.com/blog/stanley-loved-by-generations</a></li><li><a href="https://www.vogue.com/article/boat-tote-in-street-style" rel="noreferrer noopener" target="_blank">https://www.vogue.com/article/boat-tote-in-street-style</a></li><li><a href="https://www.newscentermaine.com/article/money/llbean-celebrates-110-years-in-business-with-2nd-highest-revenue-performance-in-company-freeport-maines-history-for-2022/97-be041e56-07e7-4399-a971-a7bbac98853c" rel="noreferrer noopener" target="_blank">https://www.newscentermaine.com/article/money/llbean-celebrates-110-years-in-business-with-2nd-highest-revenue-performance-in-company-freeport-maines-history-for-2022/97-be041e56-07e7-4399-a971-a7bbac98853c</a></li></ul>

L.L. Bean vs. Stanley: Heritage Brand Adaptation for Modern Audiences