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<p>As new generations gain spending power, brands must adapt to make connections. In this episode of Brand2Brand, Thomas and Veronica discuss how brands can evolve to reach new audiences without alienating the generations that lead to their success. Keeping market share is an ever-changing game. Let us give you the right playbook to win.</p>

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<h3 class="wp-block-heading">Reference Links:</h3>

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<li><a href="https://www.youtube.com/watch?v=fiOMbqPHFwo&amp;t=29s">How Do You Do Fellow Kids? | 30 Rock</a></li>

<li><a href="https://www.businessinsider.com/gen-z-millennials-buying-driving-luxury-market-bain-study-2022-11">Gen Z and millennials are driving growth in the luxury-goods market, study shows</a></li>

<li><a href="https://www.campbellsoupcompany.com/about-us/our-story/campbell-history/">Campbell History</a></li>

<li><a href="https://www.cadillac.com/">Cadillac</a></li>

<li><a href="https://www.youtube.com/watch?v=wbsfV4HK0ss">Campbell's Took a Risk by Redesigning Its Iconic Soup Can. Has It Paid Off? | WSJ</a></li>

<li><a href="https://www.uschamber.com/co/good-company/the-leap/campbells-pandemic-pivot-wins-over-gen-z">How&nbsp;Campbell's Pandemic Pivot&nbsp;Won Over Millennials and Gen Z</a></li>

<li><a href="https://detroithistorical.org/learn/encyclopedia-of-detroit/cadillac-motor-company">Cadillac Motor Company | Detroit Historical Society</a></li>

<li><a href="https://www.youtube.com/watch?v=I648Ay3lXjc&amp;t=311s">How Cadillac Is Making Its Way Through a Very Different Car Market | ON BRAND | Muse by Clio</a></li>

<li><a href="https://www.visible.com/">Visible</a></li>

<li><a href="https://www.theverge.com/2022/11/22/23473452/kia-rebrand-kn-car-google-searches">Kia’s rebrand has left many people wondering who ‘KN’ is</a></li>

<li><a href="https://www.adweek.com/sponsored/here-are-brands-that-get-gen-z-advertising-right/">Here Are Brands That Get Gen Z Advertising Right</a></li>

<li><a href="https://www.tiktok.com/@bose/video/7231600839742491950?lang=en">Corporate did NOT make us start actually marketing the product lol #no… | TikTok</a><a href="https://www.youtube.com/@CLIOAwards"></a></li>

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<h2 class="wp-block-heading">Still hungry for more? </h2>

<p>Check out our article, “<a href="https://stirlingbrandworks.com/insights/2023/06/20/selling-to-the-next-generation/">Selling to the Next Generation</a>”.</p>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://www.youtube.com/watch?v=fiOMbqPHFwo&amp;t=29s">How Do You Do Fellow Kids? | 30 Rock</a></li><li><a href="https://www.businessinsider.com/gen-z-millennials-buying-driving-luxury-market-bain-study-2022-11">Gen Z and millennials are driving growth in the luxury-goods market, study shows</a></li><li><a href="https://www.campbellsoupcompany.com/about-us/our-story/campbell-history/">Campbell History</a></li><li><a href="https://www.cadillac.com/">Cadillac</a></li><li><a href="https://www.youtube.com/watch?v=wbsfV4HK0ss">Campbell's Took a Risk by Redesigning Its Iconic Soup Can. Has It Paid Off? | WSJ</a></li><li><a href="https://www.uschamber.com/co/good-company/the-leap/campbells-pandemic-pivot-wins-over-gen-z">How&nbsp;Campbell's Pandemic Pivot&nbsp;Won Over Millennials and Gen Z</a></li><li><a href="https://detroithistorical.org/learn/encyclopedia-of-detroit/cadillac-motor-company">Cadillac Motor Company | Detroit Historical Society</a></li><li><a href="https://www.youtube.com/watch?v=I648Ay3lXjc&amp;t=311s">How Cadillac Is Making Its Way Through a Very Different Car Market | ON BRAND | Muse by Clio</a></li><li><a href="https://www.visible.com/">Visible</a></li><li><a href="https://www.theverge.com/2022/11/22/23473452/kia-rebrand-kn-car-google-searches">Kia’s rebrand has left many people wondering who ‘KN’ is</a></li><li><a href="https://www.adweek.com/sponsored/here-are-brands-that-get-gen-z-advertising-right/">Here Are Brands That Get Gen Z Advertising Right</a></li><li><a href="https://www.tiktok.com/@bose/video/7231600839742491950?lang=en">Corporate did NOT make us start actually marketing the product lol #no… | TikTok</a><a href="https://www.youtube.com/@CLIOAwards"></a></li></ul>

Campbell’s vs. Cadillac: Brand Evolution to Reach Younger Audiences